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Richard D. Bushnell (Rick) Before co-founding Quad II (http://quadii.com), Mr. Bushnell formed Bushnell Consulting Group in 1985. He is the founder of Insight U. (www.insightu.org) His involvement in ADC began in 1969 at the 3M Company and he later served as the VP of Sales and Marketing for Accu-Sort Systems, leaving them to help start up several other companies. He is a past Chairman of the AIM trade association. He served on the Board of Directors for AIM, the Material Handling Institute (MHI) and the MHI Education Foundation. He has lectured for many well-known organizations, colleges and universities in the United States and abroad. He was honored by receiving the Dick Dilling award (the highet recognition in his industry)selection to the College Industry Council for Material Handling Education (CICMHE). IBM, Xerox, VW and DuPont are among the companies using systems which he designed. Rick authored several books including Getting Started With Bar Codes: A Systematic Guide , The Factory Data Collection Market Hardware / Software (based on Cahners Research). In addition, Rick co-authored RF/ID: Technologies, Markets and Applications. He has been interviewed on CBS Nightly News, and by Industry Week Magazine, PC Week, Nation's Business Magazine and OMNI Magazine. Rick has developed corporate strategy for bar code use and serves as the Administrator of the Integrated Business Communications Alliance (IBCA), representing approximately 20 different trade associations whose members constitute over 40,000 manufacturer, wholesaler and supplier locations dealing in non-retail items.