FOX, Robert
1419 Hearst Ave
Berkeley, CA 94702
Phone: 513-460-6957
Bob Fox has been involved with bar code and the automatic identification and data capture (AIDC) industry since 1988. He currently provides consulting services for the development of AIDC standards and the implementation of automatic identification systems in supply chain and other applications. He has worked with several industries, including communications, aerospace, healthcare and electric utilities. Mr. Fox has provided expert assistance with the design, compliance, training and implementation of Department of Defense (DoD) Unique Item Identification (UID) policy and the Food and Drug Administration (FDA) unit dose and other bar code requirements. As Chair of the Alliance for Telecommunications Industry Solutions (ATIS  formerly the Telecommunications Industry Forum - TCIF) AIDC Committee (since 1998), Mr. Fox led the development of the Product Marking Implementation Guideline, which introduced two-dimensional (2D) symbols to the telecom industry, modified the Implementation Guide to Package Labeling to incorporate 2D symbols on package and shipping labels, developed a guideline for RFID (Radio Frequency Identification) tagging and provided information for a phone company to develop their business case for use of RFID in warehouses. He was acting chair of the Consumer Electronics Association (CEA) R9 Automatic Data Collection (ADC) Committee  which developed national (ANSI  American National Standards Institute) standards for bar code usage for the electronics industry (e.g., component and product marking, shipping and package labels), which has been disbanded. These standards are now maintained by ANSI MH10 Subcommittee 8. He had implemented and directed Telcordia Common Language's Bar Code Label and Equipment Test Laboratory for the testing and verification of Bar Code labels, printers, scanners and portable data collection terminals. He developed and directed a small label printing business to support the production of equipment labels for communications equipment. He is currently Chair of the ANSI MH10 Subcommittee 8 which sets U.S. material handling and labeling standards. Mr. Fox has represented Ericsson US on the U.S. Technical Advisory Group for international standards for bar code printing and equipment conformance (Task Group 3), data carriers/symbologies (Task Group 1), data structure (Task Group 2) and Radio Frequency Identification (RFID) (Task Group 4). He has supported over 1000 manufacturers in their use of Common Language Generic Requirements document for bar code labels (GR-383-CORE) for communications network equipment. He was responsible for updating the GR-383-CORE document as technology changes and experience from usage demands. Mr. Fox provided guidelines for specifying and selecting bar code label materials and print technology. He provided specifications and training to communications carrier companies to incorporate bar code technology; procure bar code labels; select bar code scanners, portable data collectors and bar code printers for several tracking and inventory projects. These specifications, training and systems have significantly reduced the cost to perform these functions prior to their use. He designed, developed, implemented and maintained systems for a bar code capital assets tracking for several telephone operating companies. He provided information and specifications to support the implementation of Radio Frequency Data Communications. Mr. Fox introduced bar code and associated systems to Boeing Helicopters. He developed automatic identification standards as well as test and verification procedures for bar code for the Boeing Company and chaired their first corporate AIDC standards committee. He educated manufacturing and engineering personnel, and programmers in bar code, 2D symbols and RFID. He has CompTIA RFID+ Certification. Served on the FACT Data Identifier Committee which created the ANSI standard (now ANSI MH10.8.2 and ISO/IEC 15418) for Data Application Identifiers. He currently is one of 7 global members of the Data Identifier Maintenance Committee which reviews and approves requests for new Data Identifiers. Mr. Fox developed, marketed, hosted and presented the standards overview information for the Frontline Solutions/Supply Chain Systems Expo Telecommunications Product Marking Symposium in 2001 and the Telecommunications Product Marking and Logistics Symposium in 2002. At SCAN-TECH 91, he presented a technical paper on Asset Tracking. He also presented a technical paper on the benefits of Data Identifiers (a set of characters which identifies the type of data within a bar code) and the FACT Data Identifier Standard at SCAN-TECH 88. Mr. Fox, along with Bob Rylander (Rylander & Associates), have developed and presented several 3- to 5-day seminars on AIDC Basics, RFID and AIDC System implementation for various industries. This seminar is also available on-line through Cincinnati State Technical & Community College (Ohio) and Pueblo Community College (Colorado). Mr. Fox has been a member of APICS, the professional association for supply chain management, for more than 25 years and had made several presentations to local chapters on RFID. Mr. Fox has a Bachelor of Science degree in Electrical Engineering and a Masters of Business Administration degree.