Phone: 469-585-0007 (m)
Scott Medford is a seasoned professional with over 20 years of experience in the AIDC industry, preceded by 10 years in technical support and services. Medford is currently a partner at Genesta, a high tech system integration organization specializing in RFID, speech recognition, and advanced wireless systems. It is the culmination of a career built on technical, sales, and management expertise applied on a global basis. Scott most recently served as the VP of RFID for Intermec Technologies, focusing the company efforts in product marketing, strategy, business development and technical support for the emerging market. That role also embraced international standards, including ISO and EPCglobal. He served on the board of directors of AIM Global during a period of rebuilding the industry organization, which included a term as founding board member of AIM NA. While at Intermec, Scott created the position of VP, Global Alliances and Business Development, and established a vertical market focus for the company. The Alliance program established the relationships with such industry giants as IBM, Cisco, Oracle, SAP, and Microsoft. Scott also served as Director of Retail Solutions, launching Intermec into retail from its prior focus in industrial markets. From 1998 through 2000, Scott served as VP Business Development for SyVox, a start up in speech recognition based in Boulder City, CO. The product and assets were eventually acquired by Genesta and are now becoming mainstream in the AIDC industry. Medford's sales career in the AIDC industry began in 1986 at MSI (later acquired by Symbol), where he received top sales awards every year. He introduced numerous new products into the market, including the first UHF and Spectrum One systems. Moving to Norand in 1991, Medford took top sales honors for the next 5 years, and then moved into management to guide the company forward, including the integration into Intermec in 1997. Scott Medford is a native Texan, born in Colorado City in 1951 and growing up in Big Spring. He attended Arlington Baptist College, and then served in the Navy. He somehow has managed to snag a lovely bride, Vickie, and the marriage has prevailed for 31 years. One daughter, Courtney, is the 17 year old light of his life. Interests include music, particularly the guitars which have been with him for over 40 years, and his M3.