436 East 87th Street
New York, NY 10128
Phone: 212-996-6000
Phone: 800-358-7226
Fax: 212-410-7795
George Wright IV is a second-generation bar code expert with over 20 years of experience in the field. A tireless supporter of bar code standards and education, George is an active member of a number of bar code marking and labeling committees. His committee and standards experience includes: Book Industry Study Group (BISG) Book Industry Systems Advisor Committee (BISAC) Serial Industry Systems Advisor Committee (SISAC) Former Chair, Publishers Technical Advisory Subcommittee National Information Standards Organization (NISO) Committee CC: Serial Item and Contribution Identifier (Z39.56-1991) Committee AM: Serial Item and Contribution Identifier (Z39.56-1996) Health Industry Business Communications Council (HIBCC) Automatic Identification Technology Committee Health Industry Bar Code Provider Applications Standard (ANSI/HIBC 1-1996) Health Industry Bar Code Supplier Labeling Standard (ANSI/HIBC 2-1997) Uniform Code Council (UCC) RSS/Composite Encoding/Imaging Work Group North American RSS/Composite Healthcare Implementation Team In the mid-1980s George worked with Dr. David Allais and Sprague Ackley to re-engineer the Intermec 8400/S35 series impact label printer printwheel and firmware to more efficiently produce 2-digit/5-digit U.P.C. add-on codes with up to 4 lines of OCR-A type above the bar code. His most significant contributions to publication bar coding came a few years later when he guided the adoption by SISAC of the then new Code 128 as the symbology standard for library journal bar coding (the first broad-based, global adoption of Code 128); invented the SICI-to-SISAC bar code data compaction/transcription algorithm for use in that application; and authored the authoritative SISAC Serial Item Identification: Bar Code Symbol Implementation Guidelines (2nd Edition, February 1992), a document which is still in industry-wide use today. His other significant contributions to the publication bar coding user community include conceiving and then collaborating with the manufacturer on implementation of data format validation for SISAC bar codes and EAN Bookland formats in the Quick Check brand print quality verifiers; and the development of the daily newspaper de facto standard coding structure for a 5-digit U.P.C. add-on. Subsequent to his work in the development of bar code standards and solutions for publishing, George has been especially active in promoting the use of bar codes in healthcare. He worked with the UCC and HIBCC to develop printable unit dose bar code marking and provided the bar code masters for the UCC-sponsored test of inline printing of RSS/Composite Symbology on unit dose packaging. He was also instrumental in developing and implementing the bar code data capture systems at St. Alexius Hospital in Bismarck, ND, an application that has become a show-piece for the efficiency and cost savings of bar code marking and scanning in the hospital setting. His current efforts are focused on implementing Reduced Space Symbology on pharmaceutical unit-of-use packaging in anticipation of the forthcoming FDA mandate for standardized bar codes on the immediate container of all Rx drugs, biologics and blood products. As part of this effort George has been actively working with the leading RSS/Composite verifier manufacturer to refine the verification capabilities of that companys verifier line and to develop third-party add-ons to compliment solutions based on their products. George is Vice President of Product Identification & Processing Systems, Inc. (PIPS), a Manhattan, NY-based bar code supplier founded in 1978. PIPS offers traditional film as well as digital bar code masters, bar code image generation software, pre-printed bar code tags and labels, on-demand printing system solutions and supplies and custom data collection solutions. The company is a recognized leader in bar code print quality analysis and a major supplier of verification equipment. PIPS also provides education, consulting and system implementation services to a wide range of markets. A frequent speaker and promoter of bar code technology, George has given educational seminars and presentations to a wide range of corporate and general audiences.