GUTIERREZ, Alfonso
UNIVERSITY OF WISCONSIN-MADISON
College of Engineering, 4158a Mechanical Engineeri
1513 University Avenue
Madison, WI 53706
Phone: 608-262-5690
Phone: 608-695-6683 (m)
alfonso.gutierrez@uwebc.wisc.edu
Director, University of Wisconsin RFID Lab Director  Research & Education, UW E-Business Consortium A. Prior Employment 1994-2001 Accenture, Buenos Aires, Argentina - Detroit, MI o Associate Partner 1989-1993 Grant Thornton, Madison, WI o Consulting Manager 1979-1988 Andersen Consulting, Bogotá, Colombia o Consulting Manager B. Selected Publications 1. Davis, R., Geiger, B., Gutierrez, A., Heaser, J., Veeramani, R. Vein-to-Vein Tracking of Blood Products using RFID: A Comprehensive Development Approach, accepted for publication in Vox Sanguinis. 2. Davis, R., Gottschall, J., Gutierrez, A., Hohberger, C., and Veeramani, D., Impact of RF Energy on Red Blood Cells and Platelets, Technical Report, UW RFID Lab, 2008 (Also submitted to Transfusion journal, November 2008). 3. Bapat, V., Somogyi, A., Gutierrez, A., and Veeramani, D., On the radio - RFID moves upstream from supply chain and into heart of manufacturing operations, InTech, June 2006 (This paper received the Keith Otto Award for the best article published in InTech.) 4. Gutierrez, A., Anderson Jason, Passive RFID Tags for Parking Ramp Access Prototype, Report published by UW RFID Lab, 2006 5. Gutierrez, A., Bredemus, A., Braithwait, C., Wagman, M., Stace Naughton, A., and Veeramani, D., RFID Applications in Hospitals, Report published by UW RFID Lab, 2005. 6. Gutierrez, A., Bredemus, A., Braithwait, C., Oh, C., Wagman, M., Raychaudhuri, S., Poundari, S., and Veeramani, D., Passive RFID Tags for Parking Ramp Access- Assessment, Report published by UW RFID Lab, 2005. 7. Gutierrez, A., Tang, J. and Veeramani, D., Pacific Cycle RFID Implementation  Anticipated benefits analysis, Report published by UW E-Business Consortium, 2004. 8. Gutierrez, A., Flanner, B. and Veeramani, D., RFID Business Opportunity Assessment and Business Case Development, Report published by UW E-Business Consortium, 2003. 9. Gutierrez, A., Gadani, M. Rockwell Automation Distributors Collaboration Improvement Initiative, Report published by UW E-Business Consortium, 2003. 10. Gutierrez, A., Bubbers, J., Ghimire, S., Vickroy, C. e-Procurement Readiness and Value Assessment, Report published by UW E-Business Consortium, 2003. C. Selected Ongoing and Recently Completed Projects " Blood Centers RFID Consortium (USA): RFID Technology Application Assessment in Blood Transfusion supply chain Lead researcher for investigating the potential use and performance of passive RFID technology for blood products identification and tracking. This project involved blood center and hospital process review and re-engineering in light of the new technology-enabled capabilities, experimentation in the UW RFID Lab to determine level of performance in routine blood center activities and the effects on blood products by radiation from the RFID devices. Project also examined the potential financial and safety impact of RFID on the overall blood transfusion supply chain and delivery processes. " NIH STTR Phase 1: RFID in Blood Products Supply Chain Researching and developing a comprehensive RFID-enabled solution for tracking blood products across the entire transfusion medicine supply chain and enhance productivity and patient safety in transfusion medicine processes. " HealthCare Collaborative on RFID (Madison, Milwaukee, WI): Mobile Asset Tracking - RFID Technology Application Assessment and prototype Lead researcher for investigating the practical use of Real Time Location Systems (RTLS) for tracking critical mobile medical equipment in a hospital environment, based on three participant hospitals. This project involves the equipment service delivery process re-engineering design, evaluation and selection of market-ready Asset Tracking solutions, design and execution of testing scenarios for a prototype operating model and the overall impact analysis (organization, financial and efficiency) of the new model. " UW Transportation (Madison, WI): Performance Assessment of Passive Tags for Transportation Parking Ramp Application Lead researcher for investigating the use of passive RFID tags for vehicle identification and authorization for entry into parking ramps. The findings from the technology feasibility assessment stage and prototype development of the project are currently being piloted. " UW Hospital and Clinics (Madison, WI): RFID Technology Application Assessment in Hospitals Lead researcher for investigating the potential use and performance of RFID technology (especially passive tags) for hospital in-patient identification and tracking. This project involved experimentation with passive RFID tags in the UW RFID Lab to determine potential challenges with RFID tag performance and ways to overcome them. Project also examined the potential impact of RFID on the patient discharge process. " CNH  Case New Holland (Racine, WI): RFID Business Opportunity Assessment and Business Case Development. Lead researcher for assisting this global Agricultural and Industrial equipment manufacturer in developing a RFID application strategy for CNH Global Supply Chain. This project involved Supply Chain process mapping and analysis, improvement opportunity valuation and technology application feasibility analysis. CNH benefited from our assistance by delivering a business case for executive decision on further direction with this technology and defining a comprehensive strategy for piloting and deployment of this new technology in the Supply Chain processes. " Pacific Cycle (Madison, WI): RFID Implementation  Anticipated benefits analysis Lead researcher for assisting Pacific Cycle management in assessing the impact of RFID-enabled operational improvements. Research scope included: Stock availability analysis at Wal*Mart stores (Out-of-stock & Back-room stock), Main warehousing process analysis (Receiving, Picking, Packing, Shipping, Inventory accuracy analysis), Cycle counting cost reduction, Wal*Mart charge back transaction analysis " NewPage Specialty Papers (formerly Stora Enso, Wisconsin Rapids, WI): Analyzing Impact of Substrate of RFID Tag Performance Research scope included evaluation of how RFID tag performance can be enhanced by properties of the substrate material. This resulted in the company introducing into the market a specialty paper for RFID. " Appleton Papers (Appleton, WI): Analysis of RFID Tag Failures Research scope included analyzing the modes of failure of RFID tags (e.g., due to electrostatic discharge and mechanical damage). " Sun Chemical (Parsippany, NJ): Performance Analysis of Conductive Ink Printed RFID Tags Sun Chemical is the worlds largest manufacturer of printing inks and coatings. Research scope included RF radiation pattern measurement and characterization, and readability performance assessment of RFID tags with conductive ink printed antenna. " UW RFID Industry Workgroup: Industry collaboration for RFID adoption facilitation. Workgroup facilitator working with company participants in developing methodologies and tools for business opportunity assessment and business case templates for RFID implementation. This RFID workgroup consists of potential users, technology developers and UW researchers to collaboratively investigate key questions and issues of common interest to the group in an objective, structured and rigorous manner. The specific activities of the workgroup are defined by the group members and executed in a manner that leverages resources and knowledge across multiple companies. The scope of activities can include controlled experimentation and pilots with RF technologies in laboratories/test beds and field tests using realistic application scenarios.