RUSSELL, Ian
CODEWAY, LTD.
13 Telford Way - Codeway House
Colchester, Essex, UK C049QP UK
Phone: 44-1206-751300
ian.russell@codeway.com
At Norprint pioneered electronic label print and apply (matrix head on label applicator) about 1975, developed optical reader for price labels, then established Codeway in 1983 to complete development of thermal and thermal transfer printers, including first ribbon saving printer. o Holder of multiple patents o Provided direction to industry organizations over an extended period of time Director of AIM UK for 15+ years. Director of AIDC UK 2008-9. o Authored multiple papers and/or books on AIDC topics o Recognized expert on one or more AIDC technologies and, as a result, is a frequent speaker at tradeshows and conferences Initiated AIM UK Food Traceability project in 1997 which led to FoodTrace EU project. Codeway is active in automated labelling and process control (e.g. order bagging), identify/track/control systems for manufacturing and logistics, and specialised automotive systems (e.g. Codetrack vehicle distribution used a ports globally, and handheld vehicle inspection systems Recipient of industry awards as a direct result of contributions as outlined above. When I did my PhD in Operations Research (as it's called in the States) back in the 60s, data was hard to come by. We had to make decisions on where to site retail distribution centres on some pretty flimsy evidence. So from one point of view Codeway and AIDC has been about capturing that data. In some areas, such as health care (I co-chaired AIM's 2005 Leeds Armouries btw.) there's still some way to go to make good use of it. At the outset we helped to establish EAN in the UK - in-store labelling at Keymarkets in Spalding the first UK supermarket to use barcodes (Norprint), in store barcode labelling at W H Smith (showed their stores full of LPs that never sold), and at Selfridges department store. A few fun things we've done overseas at Codeway: bar coding and counting sheep in Mecca for the Haj; identifying tobacco in Uzbekistan, tracking coal mining equipment and supplies in Kazakhstan. On the home front we've identified and tracked almost everything from blood to concrete. By way of background, I took a degree in mathematics and physics at Cambridge University in 1964 and a PhD in Operational Research at Lancaster University in 1967. A major difficulty in tackling retail, distribution and manufacturing problems in those days was lack of accurate data, and the cost of getting any useful data at all. In 1970 Norprint was the largest manufacturer in Europe of overprinting machines for identification labels, tickets and tags for industrial use and retail price marking. As development director I had to set policies for electronic label printing and point of sale data capture. The electronic label print and apply machine (matrix head on label applicator) developed by our engineers about 1975, and subsequently the optical reader for price labels developed with external expertise were part of this programme. When it became clear bar codes would prevail, we (i.e. Norprint) started to develop a thermal barcode printer for retail stores. There was a change of policy in 1983 so I acquired the development and set up Codeway to complete it and market the product. The first thermal printer went to W H Smith, the UK's leading newsagent and bookseller, at their Portsmouth store, revolutionising their approach to stock control within 3 months - they found the store was full of items, especially LP vinyl records, that never moved. The next thermal machines went to Selfridges, the leading department store, to label 250,000 product lines, and the first thermal transfer printers, ribbon saving, went to retail suppliers, distribution companies, and the Royal Mail. Today, Codeway is active in automated labelling and process control (e.g. order bagging systems for QVC), identify/track/control systems for manufacturing and logistics, and specialised automotive distribution systems (e.g. Codetrack vehicle distribution used at ports globally for loading/unloading vehicles from inter continental RoRo ferries, and highly configurable handheld vehicle inspection with graphical damage "splats"). Director of AIM UK for 15+ years. While I was Chairman of AIM UK for the first time in 1997. Initiated TAUK, AIM UK Food Traceability project, in 1997 to apply auto-id technologies to the food chain in the wake of the BSE crisis which led to FoodTrace EU project. This helped to crystallise the framework for traceability now used in Europe and other countries. It provided a platform for the extension of UN CEFACT standards in the long term. The launch event for TAUK was at an AIM Conference with a parallel healthcare stream. Several of us in AIM UK, including you Brian, have been doing what we can promotedthe use of our technologies to the NHS, before and since then. It has been a long hard road. I wrote a submission to the Wanless Committee on behalf of AIM UK in 2002 and stepped in to co chair the second AIM UK Healthcare conference held at Leeds in 2005. We (i.e. AIM UK and I) arranged a follow up meeting between NHS agencies and medical device manufacturers which helped to pave the way for the introduction of GS1 standards to the NHS supply chain and bar coded wristbands. We now need to write to Parliamentary Select Committee on Healthcare following their recent report on Patient Safety and their comments on slow progress with bar codes. Director of AIDC UK 2008-9. While AIM UK was the main sponsor the Centre of Excellence in Halifax, I only became a director in its second year. My main contribution has been to focus attention on the scope to use AIDC, along with mobile data (Mobility) and front line process workflow re-engineering, to improve productivity in public services. This is a work in progress. As a final point, I'd point to the huge opportunities there now are to make intelligent use of the data that AIDC technologies generate.