7659 River Road
Olmsted Falls, OH 44138
Phone: 216-571-2319
Professional writer on the topics of mobile computing, wireless communication, RFID, bar code and other automatic data collection technologies. Other areas of expertise include virtualization, logistics & supply chain management. Author of more than 100 white papers & hundreds more case studies & byline articles, plus research reports, Web pages, brochures, sales presentations & other collateral material. 1990  2002, Editor-in-Chief of Frontline Solutions, Automatic ID News and Automatic ID News Europe magazines, reaching 75,000+ users & integrators of mobile computing, wireless communication, bar code, RFID & related technologies. Currently Principal at Burnell Reports where he provides content creation, marketing & PR support, plus communications strategy recommendations primarily for companies involved in mobile & wireless computing, RFID, bar coding & related technologies, with additional experience in the virtualization and logistics industries. Received awards from ASBPE, Maggie, Apex & The Communicator for magazine writing & is a two-time Bitpipe white paper award winner. Served as a judge for the Jesse H. Neal business press awards. Worked for the Washington Daily News when it became the smallest newspaper ever to win a Pulitzer Prize. John is the 2015 recipient of the Bert Moore Excellence in Journalism Award. AIM notes: "This award recognizes a member of the media whose work exemplifies the qualities of honest, educational and unbiased reporting in the automatic identification and data capture (AIDC) industry, where Mr. Burnell is a respected author and expert. Prior to establishing Burnell Reports in 2002, he was an award-winning journalist and editor for several publications, including Frontline Solutions and Automatic ID News. Through the years, Mr. Burnell has become one of the leading resources of AIDC trends and is a frequent editorial contributor to AIM publications and industry white papers". John received his BS degree in Journalism from Ohio University.